Craig Strong

Founder, Good Capital

Craig founded Good Capital two years ago to help corporations with their citizenship strategies and help not-for-profit institutions achieve their social and financial goals. In brief, in his corporate work, Craig is an expert in developing and integrating social and environmental strategies across organizations – and helping them improve their reputations and profitability as a result.

Prior to Good Capital, Craig co-founded a prominent social marketing company in Toronto. And prior to that, he worked at Deloitte & Touche and J. Walter Thompson. Over the span of his career, he has led assignments with diverse clients such as Microsoft, UNESCO, Hospital for Sick Children, Pepsi, TD Bank, and Ontario Power Generation.

Craig has volunteered as a Big Brother and with the United Way. He is a Business Ethics Judge of thInter-Collegiate Business Competition at Queen’s University, and he is on the Board of Directors at Evergreen.