Jane Tattersall

Marketing and Media Consultant, Jane Tattersall

Jane Tattersall is a new media and marketing executive with a unique specialty in online, content development and youth marketing. As the first employee at MySpace Canada, she oversaw the launch strategy and growth of the company to a dozen people as the Director of Marketing. While at MySpace, Jane oversaw the launch of the MySpace Canada Secret Shows Program and the Fashion and Impact (social awareness) communities, as well as music, comedy and mobile partnerships that included streaming the entire Virgin Music Festival live in 2007. She has also held National Marketing roles with Jive/Sony/BMG and EMI Music Canada where she launched the first three Britney Spears records in Canada, created a Guinness Book of World Records event with the band Spiritualized in Toronto, and ran campaigns with, among others, Lily Allen, Meatloaf, Motley Crue, Serena Ryder, Keith Urban, KRS1, and Backstreet Boys.

As GM of Addvice Marketing (a division of Vice Magazine), she ran the team that developed unique marketing opportunities for Vice advertisers and other clients back when "viral marketing" meant something else entirely. Jane currently consults on marketing, online strategy and leveraging social media for brands and artists. She's a contributing writer for various publications and websites, a season ticket holder for Toronto FC and an avid soccer player. She is also the former chair and active member of the CARAS Alternative Music committee at the Junos, co-chair of the Royal Winter Fair Lifestyle committee and co-organizer of the NXNE Music and Film Festival's annual charity soccer match for Right To Play.