Barbara Brooks

Lead Strategist, Youthography Inc

Barbara Brooks spent almost a decade in the Advertising Agency world working at the following multinational agencies: Dentsu Canada, MacLaren McCann, Foote Cone and Belding and BBDO. In her tenure in this aspect of the communication world she worked in an Account Service role on a multitude of global mega brands such as Kraft, Campbell’s, and Bayer. And, she has broad category experience that covers food, confection, pharmaceuticals, and automotive; Toyota, General Motors and Mitsubishi are former Clients.

Presently, as a Director of Research & Strategy at Youthography, she helps oversee a team of researchers who specialize in all aspects of research with youth. Within Youthography, Barbara leads a wide range of projects (both qualitative and quantitative) from all levels of Government, not-for-profit organizations and corporate Clients. Barbara is also an experienced moderator and regularly facilitates groups of consumers in qualitative exercises and has experience leading brainstorm and strategy sessions.