Jeff Parent

VP, Sales & Marketing, Nissan Canada Inc

As Vice President of Sales and Marketing at Nissan Canada Inc., Jeff Parent is responsible for overseeing all sales and marketing activities for the Nissan and Infiniti brands in Canada. He has been in this role since July 2007.

Parent relocated to Canada from the United States where he worked at Volkswagen Credit, Inc. and Volkswagen of America, most recently as Region Director of the Northeast Region. He has over 20 years of experience within the automotive industry. Nissan Canada’s 2008 sales results are a career highlight for Parent, who’s proud of the strong market share growth the company achieved despite a very challenging economic environment. Parent’s favourite Nissan is the 1972 Datsun 510, Nissan’s first “4 door sports car”, and he’s also a big fan of the Nissan 240Z.

Parent holds a B.A in Political Science from St. Michael’s College in Vermont and a Masters in Business Administration from University of Michigan. He has been a guest speaker at the Consumer Bankers Association in the United States on several occasions and is an active fundraiser for several charities.

When not at work, Parent enjoys participating in a variety of sports including running, golf, tennis and basketball and spending time with his three children.