Michael Wood

Senior Vice President, TRU - Teenage Research Unlimited

Michael Wood is a sought-after public speaker and teen expert. At TRU, he directs the company’s syndicated division, where he is responsible for the twice-a-year TRU Study—the key tracking and segmentation study relied on by more than 150 of the world’s leading youth-oriented brands. Michael presents to and consults with many of TRU’s syndicated clients, including: Abercrombie & Fitch, Coca-cola, Disney, ESPN, Gap, Hewlett-Packard, Microsoft, MTV, Neutrogena, Nike, Nordstrom, Pepsi, Seventeen and Target. He has been widely quoted on teen marketing issues, appearing in USA Today, Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age, as well as on CBS, CNN, CNBC, NPR.

Before coming to TRU, Michael worked in market research at Levi Strauss & Co. in Brussels. Joining TRU in 1997 marked a return for him to the world of youth marketing. Michael previously was employed by the Organization for Economic Cooperation and Development in Paris. He has a Masters degree in International Marketing from Boston University and a BS degree in Marketing from the University of Alabama.