Jeremy Bailey
Creative Consultant/New Media Performance Artist, Youthography
Jeremy Bailey is an award-winning freelance creative director with a wealth of experience across diverse sectors in advertising communications. Called "a one man revolution on the way we use video, computers and our bodies to create art" by Filmmaker magazine, he also draws on a successful career as a new media artist and curator.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Barbara Brooks
Lead Strategist, Youthography Inc
Barbara Brooks spent almost a decade in the Advertising Agency world working at the following multinational agencies: Dentsu Canada, MacLaren McCann, Foote Cone and Belding and BBDO. In her tenure in this aspect of the communication world she worked in an Account Service role on a multitude of global mega brands such as Kraft, Campbell’s, and Bayer. And, she has broad category experience that covers food, confection, pharmaceuticals, and automotive; Toyota, General Motors and Mitsubishi are former Clients.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Tony Chapman
Partner & CEO, Capital C
Tony Chapman is the founder and CEO of Capital C, a creative and technology marketing services powerhouse servicing blue chip clients throughout North America. As the only non-mass agency to win Agency of the Year, Capital C’s Big Ideas have garnered over 64 Gold and Best of Show Awards in competitions around the world. Capital C was the agency behind Bridizella, one of the most successful social media campaigns ever unleashed. Its $3,000 viral video hijacked pop culture globally, for over three weeks, and was subsequently featured in television documentaries in Canada, the United Kingdom and Australia. The latest project exemplifying Capital C’s social marketing revolution is hypercube.ca
Speaking at Stop Advertising & Start Socializing, Closing Comments
Mike D'Abramo
Director, Research & Strategy, Youthography Inc
Mike is one of the founding members of Youthography. As a director, Mike has worked with major corporations like Molson, Nintendo and Motorola as well as several government and non-profit organizations including the BC Government, Girl Guides and the Canadian Cancer Society. He has contributed to Youthography's development of quantitative research tools and has played a pioneering role in the development of Youthography's ground breaking panel research in North America - being among the first in the industry to use this now seminal approach and contributing to its innovative application.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Mike Farrell
Partner, Chief Strategic Officer, Youthography Inc
Mike has been deeply involved with youth trends and values studies for 13 years and is one of North America’s leading lights on this broad and ever-changing topic. As a founding partner and CSO at Youthography, Mike has taken his insight and creativity to new heights in an environment that he and his partners have modeled fully for, and around, the intersection between marketing and youth – with youthful culture and young citizen consumers sitting squarely at the epicenter.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning, Youthography Panel Discussion
Justin Kingsley
Vice-president, Special Operations, Bleu Blanc Rouge
Justin specializes in strategy and creativity at Bleublancrouge, one of the 10 best advertising agencies in Canada (Marque Awards 2008). He also leads the youth division of Bleublancrouge, BW. BW’s mandate is to develop innovative non-traditional communications campaigns that reach younger audiences. In the past 18 months BW has worked with: the City of Montreal, Burger King, Ubisoft, Bristol Myers Squibb, Bishop’s University, street gangs, artists, the Blue Dog Motel, Team Canada DJs, Paul107, Pablo Aravena, and many more.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Cindy Mielke
Director of Marketing, West 49 Inc
Cindy has over 13 years of Marketing, Promotions, Advertising, Retail, Event and Leadership experience. She worked directly with the CEO to build the West 49 brand from a 12 store private retail operation in 2001, to a $200+ million multi-banner Canadian retail empire traded on the TSX.
Speaking at Case Study - Brands That Embrace/Support The Community - West 49
Jeff Parent
VP, Sales & Marketing, Nissan Canada Inc
As Vice President of Sales and Marketing at Nissan Canada Inc., Jeff Parent is responsible for overseeing all sales and marketing activities for the Nissan and Infiniti brands in Canada. He has been in this role since July 2007.
Speaking at Case Study - Social Media/Consumer Generated Content - Nissan Cube
Nathan Rosenberg
Chief Marketing Officer, Virgin Mobile
Nathan considers his marketing life to have really begun 10 years ago, when he joined the launch team at Virgin Mobile Australia as head of customer relationship management and services development. He led a marketing team in charge of developing the brand, communications activity, and channel marketing strategies. Despite the lack of climate similarity except for one week in July, Nathan leapt at the chance to launch Virgin Mobile in Canada in 2004. Nathan has also worked on a number of other business launches here including Virgin Festival, Virgin Radio and Virgin Unite - the groups charitable foundation.
Speaking at Case Study - Brands That Embrace/Support The Community - Virgin
Corrine Sandler
President, Fresh Intelligence
Corrine Sandler is the founder and President of Fresh Intelligence Research Corp., an on demand intelligence gathering company that provides a real-time window into collective thinking through customer advisory panels, ad hoc survey research and strategic marketing.
Speaking at Stop Advertising & Start Socializing, Closing Comments
Craig Strong
Founder, Good Capital
Craig founded Good Capital two years ago to help corporations with their citizenship strategies and help not-for-profit institutions achieve their social and financial goals. In brief, in his corporate work, Craig is an expert in developing and integrating social and environmental strategies across organizations – and helping them improve their reputations and profitability as a result.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Andrew Sutherland
Director of Marketing, Frito Lay Canada
Andrew Sutherland is Director of Marketing for Frito Lay Canada. Frito Lay is the country's largest manufacturer and marketer of Snack Foods, with brand's such as Lay's, Ruffles, Tostitos, and Cheetos. Andrew has 10 years of Marketing and Sales experience in the Canadian CPG industry with Frito Lay and P&G. He has worked on some of Canada's biggest brands including Lay's, Doritos, and Tide.
Speaking at Case Study - Social Media/Consumer Generated Content - Frito Lay
Jane Tattersall
Marketing and Media Consultant, Jane Tattersall
Jane Tattersall is a new media and marketing executive with a unique specialty in online, content development and youth marketing. As the first employee at MySpace Canada, she oversaw the launch strategy and growth of the company to a dozen people as the Director of Marketing. While at MySpace, Jane oversaw the launch of the MySpace Canada Secret Shows Program and the Fashion and Impact (social awareness) communities, as well as music, comedy and mobile partnerships that included streaming the entire Virgin Music Festival live in 2007. She has also held National Marketing roles with Jive/Sony/BMG and EMI Music Canada where she launched the first three Britney Spears records in Canada, created a Guinness Book of World Records event with the band Spiritualized in Toronto, and ran campaigns with, among others, Lily Allen, Meatloaf, Motley Crue, Serena Ryder, Keith Urban, KRS1, and Backstreet Boys.
Speaking at Break Out Sessions - An immersive and collaborative approach to learning
Michael Wood
Sr Vice President, TRU - Teenage Research Unlimited
Michael Wood is a sought-after public speaker and teen expert. At TRU, he directs the company’s syndicated division, where he is responsible for the twice-a-year TRU Study—the key tracking and segmentation study relied on by more than 150 of the world’s leading youth-oriented brands. Michael presents to and consults with many of TRU’s syndicated clients, including: Abercrombie & Fitch, Coca-cola, Disney, ESPN, Gap, Hewlett-Packard, Microsoft, MTV, Neutrogena, Nike, Nordstrom, Pepsi, Seventeen and Target. He has been widely quoted on teen marketing issues, appearing in USA Today, Wall Street Journal, New York Times, Chicago Tribune, Los Angeles Times, Washington Post, Time, Business Week, Newsweek, Forbes, Fortune, Advertising Age, as well as on CBS, CNN, CNBC, NPR.
Speaking at TRU - Teenage Research Unlimited - Getting to Engagement in Tough Economic Times
