Understanding Youth - Why They Like What They Like

Break Out Sessions - An immersive and collaborative approach to learning

June 8, 2009 - 2:00 PM to 3:30 PM -

There will be three rotating Breakout Sessions.

The Rise of the Creative Citizen Consumer
Today’s modern young citizen consumer, on a mainstream level, is more in tune with the creation of art and the understanding of cultural context than any previous generation; how can you connect with them in a meaningful and involving way that allows them to be a part of the artistic and communication equation? This session will provide some important future-thinking context and, more importantly, some really eye-opening examples of, and thoughts surrounding, communication that is getting it right within this new reality.

Many Tools, One Goal
From text messaging to microsites to Twitter feeds, there is a seemingly endless amount of choice in how to use technology to get your messages out. This session will look beyond the device a discuss how to connect culturally using the various tools available and still honestly insert your messages, at the right points and in the right ways, into the day-to-day lives of younger citizen consumers.

Ethics and Social Responsibility
Still contrary to the wishes of many in “the industry” (clients, partners and suppliers alike – you know who we’re talking about) this macro-value of the modern, more engaged and responsible, consumer is not going away any time soon. What new information and context surrounding ethics and responsibility is out there for us to be aware of and who’s doing the best at this right now? This is most emphatically something that will continue to be important for all modern brand promises now and into the future.