Case Study - Brands That Embrace/Support The Community - Virgin
June 8, 2009 - 1:00 PM to 1:30 PM -
Virgin has long been a leader and innovator of strong global Corporate Responsibility. They have created more unique opportunities and programs that can be discussed in a single presentation. Nathan Rosenberg, CMO of Virgin Canada will talk about their Flick Off campaign which originated in Canada, their arts support with the Virgin Musical Festival and the work they are doing with the Virgin Group’s Charitable Foundation,Virgin Unite to deliver real and lasting change . All of these initiatives show Virgin’s commitment to supporting and embracing the communities they work in and have resulted in a huge loyal following within the youth market.
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