TRU - Teenage Research Unlimited - Getting to Engagement in Tough Economic Times
June 8, 2009 - 9:30 AM to 10:30 AM -
Michael Wood, Vice President, Director of Syndicated Research, TRU is returning to speak at this year’s Understanding Youth Conference. Since he joined us two years ago, TRU has expanded its reach into the young adult space. In addition to teens, they now also study twenty-something consumers. He’ll help us better understand young people, the environment they live in, and how brands can make a better connection with this important audience. TRU has also uncovered some key motivating factors that encourage young people to buy during tough economic times. Michael will share those findings with us as well. As always, his presentation will be both insightful and entertaining.
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