Stop Advertising & Start Socializing
June 8, 2009 - 9:00 AM to 9:30 AM -
Stop Advertising and Start Socializing. There is a communications revolution underway that is more profound than when the printing press replaced the scribes. Almost overnight the consumer has shifted from mass media to their media, where they socialize, create, debate and are entertained, yet so few marketers have made the journey with them. Marketers are still trying to shout their way into the consumer’s head, heart and wallet through one way advertising that is expensive and more often than not being ignored. In this dynamic presentation, Tony Chapman will combine content with case studies to illustrate the power and efficiency of marketing through social media. His agency, Capital C, are the creators of Bridezilla, recognized globally one of the most successful viral campaigns in history, they were the first globally to launch a new car in social media, and their Directors Cut campaign for Scene over achieved on every metric. It’s time to throw out the old marketing plan, and to embrace a world where you stop advertising and started socializing.
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