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June 8, 2009
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8:15 AM - 9:00 AM
Registration and Continental Breakfast
9:00 AM - 9:30 AM
Stop Advertising & Start Socializing
9:30 AM - 10:30 AM
TRU - Teenage Research Unlimited - Getting to Engagement in Tough Economic Times
10:30 AM - 10:50 AM
Networking Break
10:50 AM - 11:20 AM
Case Study - Social Media/Consumer Generated Content - Frito Lay
11:20 AM - 11:50 AM
Case Study - Social Media/Consumer Generated Content - Nissan Cube
11:50 AM - 1:00 PM
Lunch
1:00 PM - 1:30 PM
Case Study - Brands That Embrace/Support The Community - Virgin
1:30 PM - 2:00 PM
Case Study - Brands That Embrace/Support The Community - West 49
2:00 PM - 3:30 PM
Break Out Sessions - An immersive and collaborative approach to learning
3:30 PM - 4:30 PM
Youthography Panel Discussion
4:30 PM - 4:40 PM
Closing Comments
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