Michael Wood
Vice-President, Teen Research Unlimited

Getting to Engagement in Tough Economic Times
Michael Wood leads the TRU study — the influential tracking and segmentation piece relied on by more than 150 of the world’s leading youth-oriented brands. They include Abercrombie & Fitch, Coca-Cola, Disney, ESPN, Gap, MTV and Nike, among others.

In the latest study, TRU uncovered some key motivating factors that encourage young people to buy during tough economic times. In that context, Michael will help us better understand young people, the environment they live in and how brands can make a better connection with this important audience. And as always, his presentation will be both insightful, entertaining and memorable.