June 8, 2009
| 8:15 - 9:00 |
Registration and Continental Breakfast |
| 9:00 - 9:30 |
Stop Advertising & Start Socializing |
| 9:30 - 10:30 |
TRU - Teenage Research Unlimited - Getting to Engagement in Tough Economic Times |
| 10:30 - 10:50 |
Networking Break |
| 10:50 - 11:20 |
Case Study - Social Media/Consumer Generated Content - Frito Lay |
| 11:20 - 11:50 |
Case Study - Social Media/Consumer Generated Content - Nissan Cube |
| 11:50 - 1:00 |
Lunch |
| 1:00 - 1:30 |
Case Study - Brands That Embrace/Support The Community - Virgin |
| 1:30 - 2:00 |
Case Study - Brands That Embrace/Support The Community - West 49 |
| 2:00 - 3:30 |
Break Out Sessions - An immersive and collaborative approach to learning |
| 3:30 - 4:30 |
Youthography Panel Discussion |
| 4:30 - 4:40 |
Closing Comments |



