Steve McCall

Vice President, Strategic Marketing, Alloy Media & Marketing

As Vice President of Strategic Marketing for Alloy Media + Marketing, Steve McCall oversees the company’s business development initiatives and leads strategy for creative campaign development for clients seeking to connect with targeted consumer segments across a diverse array of brand categories. He brings over a decade of experience and specific expertise in helping brands navigate the habits of today’s coveted millennial demographic and in creating programs that effectively reach them across relevant media platforms. Alloy Media and Marketing assets include direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing.

Under Alloy, Steve has been integral to the development of notable campaigns for high profile clients such as Converse, mtvU, Maybelline, Staples, Nestlé, US Cellular, NBC Olympics, Lifestyles and many others.

Prior to joining Alloy, Steve held account management and business development roles at Triple Dot Communciations (now Boston based AMP Agency, an Alloy company) and Student Advantage.

Steve holds a BA in Communication from the University of New Hampshire.