Margo Jay, HBBA

President of the Canadian Consulting and Research Division, StrategicVision Worldwide

Margo has been successful marketing to Youth through her 20 year CPG Career with hundreds of brands both from an Agency & Marketing perspective both in Canada and US markets. She is invited frequently to speak about the Psychology behind Emotion & Decision making.

Success with this unique Teen target comes from understanding Teen’s decision making process and the impact of biological and psychological differences. Our passion is to help you understand the “emotional connection” that you can achieve by understanding how to deeply connect and create a “movement” toward your brand. Achieving “Love” is possible with this Teen target… and love translates to advocacy and absolute brand lasting value.

StrategicVision is a full-service Consumer Research & Strategy Development company of Clinical Psychologists and Business Professionals with more than 30 years of experience defining and measuring emotion as part of decision making.