Mike Farrell

Partner, Chief Strategic Officer, Youthography Inc.

Mike has been deeply involved with youth trends and values studies for 12 years and is one of North America’s leading lights on this broad and ever-changing topic. As a founding partner and director of research and strategy at Youthography (the flagship brand of the Y Syndicate), Mike has taken his insight and creativity to new heights in an environment that he and his partners have modeled fully for, and around, the intersection between marketing and youth – with youth sitting squarely at the epicenter.

Mike is frequently called upon for his insight on the media level. Over the past number of years his work and perspective has been cited frequently in nationally and internationally significant periodicals, television programs and radio. Topping this all off, Mike speaks regularly to various business groups and participates in industry panels throughout Canada, the U.S. and the E.U.

Mike not only brings expertise garnered from his years studying cultural trends and values in North America to any project he’s in charge of, but he also brings a vibrant style. This has been honed by regularly performing what he calls “balls to the wall rock and roll” in and around the underground scenes of North America and Europe with his band The Pariahs.