Ryan Anderson
Director of Communications, Fuel Industries
Ryan is a public relations and web strategist with a passion for interactive and emerging media. As Director of Communications for Fuel Industries, he is responsible for developing and implementing strategies for activating client brands through social media, online PR and other new media channels.
Speaking at Youth Campaigns that Stick: Why They Like Them
Andrew Au
President, Campus Intercept
Andrew Au is a graduate of the Schulich School of Business and has been heavily involved in youth marketing for several years. In 2006 Au co-founded Mogul Media Group (MMG) with Shaheen Yazdani, forming a youth marketing and publishing company for their Campus Life magazine brand. MMG has worked on accounts such as General Motors, Elections Ontario, Philips Electronics, Rogers Communications and Pepsi-QTG. An entrepreneur at heart, Au led MMG’s growth from regional to provincial while balancing full-time post-secondary studies. Through his work with MMG, Au was named provincial finalist in the CIBC Student Entrepreneur of the Year competition in 2007. Keeping pace with his passion for growth, Au and his partner entered into a joint venture with The Jetstar Group in 2007 to form Campus Intercept (CI), the only national direct-to-campus marketing agency supported by in-house media. CI offers clients turnkey integrated media and activation programs with access to over 90 campuses and 1,200 student reps across the country. Au serves as President of the company.
Speaking at Lunch + Roundtable Discussions Throughout Lunch
Mark Charkin
VP, Sales, Bebo
As Head of Advertising for Bebo, International, Mark Charkin is responsible for building the advertising sales business for Bebo and creating a unique platform for agencies and client site marketers to effectively engage with Bebo’s audiences.
Speaking at Keynote Presentation: Mark Charkin, Bebo, Lunch + Roundtable Discussions Throughout Lunch
Derek Colfer
Vice President, Jambo Mobile
Derek has over 12 years of experience in the digital media space. Prior to returning to Canada and founding Jambo in 2002, Colfer served as Interactive Director for Omnicom's interactive service group (Agency.com) in London England. It was during his time in the U.K., where he gained a significant amount of mobile media strategy experience utilizing a variety of mobile protocols (SMS, LBS & WAP). Derek's unique understanding of the mobile channel has led the development of several award winning mobile solutions in both the UK and North America including a 2001 Digital Marketing Award in the UK and the wireless winners for the 2004 and 2006 Digital Marketing Awards in Canada.
Speaking at Lunch + Roundtable Discussions Throughout Lunch
David Diamond
Director, Marketing and Business Development, Utours Inc.
David Diamond is the founding partner of UTours Inc., a youth marketing company that owns, develops and markets properties to youth.
Speaking at Lunch + Roundtable Discussions Throughout Lunch
Mike Farrell
Partner, Director of Research & Strategy, Youthography Inc.
Mike has been deeply involved with youth trends and values studies for 12 years and is one of North America’s leading lights on this broad and ever-changing topic. As a founding partner and director of research and strategy at Youthography (the flagship brand of the Y Syndicate), Mike has taken his insight and creativity to new heights in an environment that he and his partners have modeled fully for, and around, the intersection between marketing and youth – with youth sitting squarely at the epicenter.
Speaking at Youthography Panel: Why They Like What They Like
Dr. Karyn Gordon
Youth / Generation Y Expert, DKB Coaching & Wellness Studio
Dr. Karyn Gordon is one of North America's leading authorities on understanding and motivating Generation Y. She is frequently interviewed by national media (Entertainment Tonight Canada, Globe & Mail, National Post, Maclean's, Much Music) and speaks to national corporations (Maple Leaf Foods, Motorola, Doritos, PepsiCo, etc.) to provide insight into connecting and motivating Generation Y.
Speaking at Dr. Karyn Gordon on Why They Like What They Like - Part I, Dr. Karyn Gordon on Why They Like What They Like - Part II, Dr. Karyn Gordon on Why They Like What They Like - Part III, Dr. Karyn Gordon on Why They Like What They Like - Part IV, Dr. Karyn Gordon on Why They Like What They Like - Part V
Margo Jay, HBBA
President of the Canadian Consulting and Research Division, StrategicVision Worldwide
Margo has been successful marketing to Youth through her 20 year CPG Career with hundreds of brands both from an Agency & Marketing perspective both in Canada and US markets. She is invited frequently to speak about the Psychology behind Emotion & Decision making.
Speaking at Lunch + Roundtable Discussions Throughout Lunch
Dan MacKenzie
Director of Marketing, NBA Canada Inc.
As General Manager of NBA Canada, Dan is responsible for the development and growth of the NBA’s Canadian business through the platforms of television, digital media, marketing partnerships, licensing and merchandising, and events. Dan leads the NBA’s unique relationship with the Toronto Raptors, who manage and sell the NBA’s television businesses in Canada, as well as NBA 3on3, a national grassroots tour. Dan is also responsible for developing relationships with key constituents that will help to growth the popularity of basketball and the NBA in Canada.
Speaking at Lunch + Roundtable Discussions Throughout Lunch, Youth Campaigns that Stick: Why They Like Them
Ross Martin
SVP & Head of Programming, mtvU
Ross Martin is Senior Vice President and Head of Programming for mtvU, MTV’s 24-hour college network, overseeing the development and production of mtvU’s Emmy, Peabody and Beacon award-winning programming, featuring the best new music, pro-social campaigns, original series, branded entertainment and student-produced content, on-air, online, on mobile and on campuses nationwide.
Speaking at mtvU HP Case Study: Ross Martin
Steve McCall
Vice President, Strategic Marketing, Alloy Media & Marketing
As Vice President of Strategic Marketing for Alloy Media + Marketing, Steve McCall oversees the company’s business development initiatives and leads strategy for creative campaign development for clients seeking to connect with targeted consumer segments across a diverse array of brand categories. He brings over a decade of experience and specific expertise in helping brands navigate the habits of today’s coveted millennial demographic and in creating programs that effectively reach them across relevant media platforms. Alloy Media and Marketing assets include direct mail, college and high school media, interactive, street art, display media, college guides, promotional and social network marketing.
Speaking at Connected, Concerned, with More Consumer Clout than Ever Before: Meet the Class of 2012
Cindy Mielke
Director Marketing & Advertising, West 49
Cindy has over 13 years of Marketing, Promotions, Advertising, Retail, Event and Leadership experience. She worked directly with the CEO to build the West 49 brand from a 12 store private retail operation in 2001, to a $200+ million multi-banner Canadian retail empire traded on the TSX.
Speaking at Youth Campaigns that Stick: Why They Like Them
Caroline Vogt
Head of Research, Microsoft Digital Advertising Solutions, EMEA & Americas, Microsoft
Prior to joining Microsoft, Caroline worked for the BBC, News Corporation and The Gallup Organization in research and strategy roles. She holds a BSc (Hons) Sociology from City University, London, and received an ERSC scholarship to complete an MA in Sociology of Contemporary Culture at the University of York.
Speaking at Circuits of Cool: A Global Youth Study
Tina Wells
CEO, Buzz Marketing Group
Tina Wells, CEO of Buzz Marketing Group, is currently celebrating her 11th year of doing just that. Embracing her passion for fashion and her fascination with pop culture, Tina began writing reviews on companies and their products that target youth for the New Girl Times, a newspaper for young girls when she was just 16. Realizing the obvious disconnect between teens’ desires and companies’ misdirected outreach, Tina developed an innovative and creative strategy to merge the gap. She decided to submit her reviews and suggestions directly to the companies and was amazed by their overwhelmingly positive responses. They were hooked on the precocious insight Tina was able to deliver and thus, Buzz Marketing Group was born. Along with Buzz Marketing Group’s worldwide network of more than 9,000 teen consultants (“BuzzSpotters”), Tina has created innovative marketing strategies, focus groups, and youth marketing research campaigns for numerous beauty, entertainment, fashion, financial and lifestyle clients. These clients include, just to name a few: St. Martins Press, SonyBMG, And1, Sesame Workshop, and Time Inc. In the meantime, Tina earned a B.A. in Communication Arts and graduated with honors from Hood College in May 2002. She is currently in a post-baccalaureate program at the University of Pennsylvania’s Wharton School of Business for marketing management.
Speaking at Tween Research Survey: Tina Wells, Lunch + Roundtable Discussions Throughout Lunch
Peter Widdis
Director, Client Services & Strategy, LAUNCH! Brand Marketing - A Division of CIM
Peter Widdis is Director, Client Services & Strategy at LAUNCH!, the consumer-branding division of CIM. He is also a Graduate Professor at Toronto’s George Brown College. At LAUNCH!, Peter and his diverse team of astronauts develop integrated marketing connections for dynamic partners like PepsiCo, Microsoft, Paramount Home Entertainment, Alberto Culver and RIM. Recent programs include the Global Ex-Award Winning Aquafina Plus+ Wellness Tour, Xbox's Grand Theft Auto IV Midnight Madness street theatre and Alberto European's Vive la Hair experiential promotion.
Speaking at Opening Remarks, Closing Comments