Youth Campaigns that Stick: Why They Like Them
June 10, 2008 - 2:00 PM to 2:45 PM -
Hear about exciting case studies from the NBA, West 49 and Fuel Industries.
NBA
The NBA's popularity is spreading among youth around the globe, driven by a sport that is easy to play, has global superstars and is built to be showcased with new technology. In this session we will explore some of the NBA's global marketing executions targeted to youth.
West 49 - Driving Traffic!
Want to drive traffic to your brand and retail stores? How do you engage youth enough to make them get their butts off the couch and come experience your brand? Come see how West 49 launched a cheeky spring promotion that had great ROI, via a fully integrated in-store, on-line and mass media promotion.
Fuel Industries
Happy Meal 2.0 - How a Canadian branded entertainment agency helped reinvent the Happy Meal for the digital generation. From property to television commercial to POP display and interactive website, Fuel Industry worked with McDonald’s Europe to create the first Digital Happy Meal toy, which was launched across restaurants in Europe this April.
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