Dr. Karyn Gordon will address the psychological triggers that compel and repel young people.

Heading up worldwide sales, Mark has created a multifaceted platform for agencies and client site marketers to engage with its audience. Mark will reveal how to successfully promote your brand on social networks, discover the economics and opportunities behind original web dramas and open media and shift your relationship with consumers from one-off campaigns to long-term conversations.

The power of the youth market is stronger than ever. With the rise of MySpace, Facebook and Windows Live Spaces, social networking is now an embedded lifestyle component for teens and tweens. For marketers, this represents a huge opportunity to leverage new technologies to reinforce their brand and engage the youth market.

In this presentation, Caroline will share findings of the largest-ever global study, undertaken by MTV and Nickelodeon, in association with Microsoft Digital Advertising Solutions that examines how young people interact with digital technology. She’ll also cite other Microsoft studies into youth and emerging behaviour. The presentation will identify specific trends for Canadian youth and their interaction with media and technology. Caroline will also highlight recent Canadian online adverting, social networking and youth engagement statistics and case studies.

Delegates will learn how young people engage with digital technologies. The findings will explain emerging behaviours, changing attitudes--and even just what is staying the same!

Dr. Karyn Gordon will address the psychological triggers that compel and repel young people.

Tina will discuss tween/teen market segmentation, trends, wharholism, technoholics, massclusivity, fashion, retail and shopping purchasing habits, sports, music, television and issues and societal concerns among this dynamic demographic.

In 2006 and again in 2007, MTV Networks and HP teamed up for the groundbreaking global multiplatform, short-form series, MEET OR DELETE, connected to HP's "The Computer is Personal Again" campaign. This year, MTV and HP again join forces, this time to launch a new branded entertainment series to premiere on MTV channels worldwide. Ross spearheaded the campaign and will share his insights with you.

Dr. Karyn Gordon will address the psychological triggers that compel and repel young people.

Attend the roundtables to network, brainstorm and discuss the issues that matter to you.

SIGN UP IS REQUIRED:
Attendees will be asked to pre-register/sign-up for a roundtable prior to the conference by logging into their MyEvent account. Sign-up will open soon. Note, max capacity per table is 10.

Steve’s presentation, "Connected, Concerned, with More Consumer Clout than Ever Before: Meet the Class of 2012" will reveal the changing face of the millennial generation. See how one of the world’s largest providers of targeted media programs uses research and consumer insight to launch successful youth brands.

Dr. Karyn Gordon will address the psychological triggers that compel and repel young people.

Hear about exciting case studies from the NBA, West 49 and Fuel Industries.

NBA
The NBA's popularity is spreading among youth around the globe, driven by a sport that is easy to play, has global superstars and is built to be showcased with new technology. In this session we will explore some of the NBA's global marketing executions targeted to youth.

West 49 - Driving Traffic!
Want to drive traffic to your brand and retail stores? How do you engage youth enough to make them get their butts off the couch and come experience your brand? Come see how West 49 launched a cheeky spring promotion that had great ROI, via a fully integrated in-store, on-line and mass media promotion.

Fuel Industries
Happy Meal 2.0 - How a Canadian branded entertainment agency helped reinvent the Happy Meal for the digital generation. From property to television commercial to POP display and interactive website, Fuel Industry worked with McDonald’s Europe to create the first Digital Happy Meal toy, which was launched across restaurants in Europe this April.

Mike and the teen panel will discuss why they like what they like. They will discuss what moves them, what irks them and what inspires them. You’ll hear their opinions on a variety of media available to them and how much time they spend with each. They’ll also share how they see their role as consumers and how this impacts the broader realm of advertising and marketing.

Dr. Karyn Gordon will address the psychological triggers that compel and repel young people.