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June 10, 2008
Reveal all session details

7:45 AM - 8:40 AM
Registration and Continental Breakfast
8:45 AM - 8:50 AM
Opening Remarks
8:50 AM - 8:55 AM
Dr. Karyn Gordon on Why They Like What They Like - Part I
8:55 AM - 9:35 AM
Keynote Presentation: Mark Charkin, Bebo
9:35 AM - 10:15 AM
Circuits of Cool: A Global Youth Study
10:15 AM - 10:20 AM
Q&A
10:20 AM - 10:25 AM
Dr. Karyn Gordon on Why They Like What They Like - Part II
10:25 AM - 10:45 AM
Networking Break
10:45 AM - 11:15 AM
Tween Research Survey: Tina Wells
11:15 AM - 11:45 AM
mtvU HP Case Study: Ross Martin
11:45 AM - 11:50 AM
Dr. Karyn Gordon on Why They Like What They Like - Part III
11:50 AM - 12:05 PM
Q&A
12:05 PM - 1:15 PM
Lunch + Roundtable Discussions Throughout Lunch
1:15 PM - 1:55 PM
Connected, Concerned, with More Consumer Clout than Ever Before: Meet the Class of 2012
1:55 PM - 2:00 PM
Dr. Karyn Gordon on Why They Like What They Like - Part IV
2:00 PM - 2:45 PM
Youth Campaigns that Stick: Why They Like Them
2:45 PM - 3:00 PM
Networking Break
3:00 PM - 3:45 PM
Youthography Panel: Why They Like What They Like
3:45 PM - 4:00 PM
Q&A
4:00 PM - 4:05 PM
Dr. Karyn Gordon on Why They Like What They Like - Part V
4:05 PM - 4:15 PM
Closing Comments
4:15 PM - 5:15 PM
Cocktails