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June 10, 2008

7:45
-
8:45

Registration and Continental Breakfast


8:45
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8:50

Opening Remarks


8:50
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8:55

Dr. Karyn Gordon on Why They Like What They Like - Part I


8:55
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9:35

Keynote Presentation: Mark Charkin, Bebo


9:35
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10:15

Circuits of Cool: A Global Youth Study


10:15
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10:20

Q&A


10:20
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10:25

Dr. Karyn Gordon on Why They Like What They Like - Part II


10:25
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10:45

Networking Break

10:45
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11:15

Tween Research Survey: Tina Wells


11:15
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11:45

mtvU HP Case Study: Ross Martin


11:45
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11:50

Dr. Karyn Gordon on Why They Like What They Like - Part III


11:50
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12:05

Q&A


12:05
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1:15

Lunch + Roundtable Discussions Throughout Lunch


1:15
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1:55

Connected, Concerned, with More Consumer Clout than Ever Before: Meet the Class of 2012


1:55
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2:00

Dr. Karyn Gordon on Why They Like What They Like - Part IV


2:00
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2:45

Youth Campaigns that Stick: Why They Like Them


2:45
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3:00

Networking Break

3:00
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3:45

Youthography Panel: Why They Like What They Like


3:45
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4:00

Q&A


4:00
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4:05

Dr. Karyn Gordon on Why They Like What They Like - Part V


4:05
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4:15

Closing Comments


4:15
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5:15

Cocktails
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